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Search Engine Land's The Periodic Table of SEO Success Factors
The SEO Periodic Table by SearchEngineLand.com. An overview of SEO principals and practices.

Do you have a well designed website but you struggle to get people to come? The old adage, “Build it and they will come.” doesn’t apply so much to the internet like it does in the brick and mortar world. With almost 2 billion websites competing for the attention of the internet’s patrons, you have to compete for visitors to achieve success with your website. You do that by optimizing your website content with various SEO success factors.

Armed with knowledge of what exactly SEO is and how you can use it to optimize your site’s content will help you get visitors, and the right ones at that, coming to your site in droves. Join us to learn what things you can control and improve your rank with the Search Engine Optimization.

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Improve Your Rank: SEO Success Factors Course Description

With over 200 ranking SEO success factors in Google’s algorithms, optimizing your website’s rank can be daunting. However, by focusing on the most important ranking factors and learning the basic principles of Search Engine Optimization (SEO), you can improve your position in Google’s Search Engine Results Pages (SERPs).

Content is king and you will learn to optimize and structure your site’s content, and explore technical factors that make a difference, all while improving your user experience. In addition, you will learn how to setup your site with Google’s Search Console and use other online SEO tools to evaluate and improve your standing in the Google index and drive more traffic to your site.

Prerequisites

  • Basic computer and Internet skills

Our Focus: Using SEO Principals to Improve Your Website Traffic

You have no doubt heard much about SEO, or Search Engine Optimization, and you probably know it is important for your website. But is it something you can do yourself, or do you need to hire someone to do it for you?

The answer depends on your comfort level with working on your website and understanding the basic principles of SEO. In this class you will be introduced to the main concepts of SEO so you understand the big picture of what it is all about. You have heard Content is King, and that really is the basic premise.

You just need to learn what you can do to create great content as well as a great user experience for your customers and how to communicate what your site is all about to the search engines. This class will help you improve your rank by showing you how to optimize your content and communicate to Google and Bing what your site is all about.

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Former Students Share Their Insights

SEO Success Factors Class Resources

While this class gives you a broad overview of SEO success factors that help your website rank in the search engines, it is a topic you must continue to educate yourself on. The following list of resources will help you do just that. Although this is not even a fraction of all the SEO tools available to further your learning, it is a good list to get you started and help you optimize your site for search engine success.

  • Periodic Table of SEO Success

    Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.

    SEO Periodic Table
  • Answer The Public

    The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query.

    Research Your Keywords
  • SEO Success Pyramid

    The best SEOs don’t talk to their clients about rankings; they talk about the process of making great web sites that earn traffic and convert visitors into customers. They talk about the process of creating great content that attracts links like bees to honey.

    SEO Success Pyramid
  • Beginner’s Guide to SEO

    The Beginner’s Guide to Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make your websites search engine–friendly. Download your copy of the world’s most-read guide on SEO!

    Download Your Guide
  • Yoast SEO Blog

    Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don’t know where to start? Start with their SEO basics posts or their most essential publications. If you like their posts, subscribe to their newsletter!

    Read Yoast’s Blog
  • Google SEO Starter Guide

    If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), it will make it easier for search engines to crawl, index and understand your content.

    Google SEO Guide
  • Google Search Console

    Improve your performance on Google Search. Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results

    Add Your Site Now
  • Google PageSpeed Insights

    PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.

    Check Your Site Speed
  • Google My Business

    Show up when customers search for your business or businesses like yours on Google Search and Maps. Google My Business lets you post updates to showcase what’s new, respond to reviews to build loyalty and add photos to highlight what makes your business special.

    Google Your Business
  • Google Analytics

    Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

    Get GA Tracking Code
  • Google Keyword Planner

    Choose the right keywords! The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.

    Plan Your Keywords
  • SEO Competitor Framework

    This SEO Competitor Analysis Template will guide you through the exact steps you need to take in order to deploy a comprehensive analysis. Below the infographic, you can find a detailed explanation of each step.

    Analyze Your Competitors
  • MOZ Keyword Explorer

    Do better research in less time. Identify which keywords your site could rank for right now and find high-impact suggestions.

    Identify Your Keywords
  • MOZ Open Site Explorer

    Develop a High Quality Inbound Link Profile. Research backlinks, find link-building opportunities and discover potentially damaging links with Open Site Explorer.

    Research Backlinks
  • Bing Webmaster Tools

    Bing Webmaster provides easy-to-use public tools to help you do more with your site.

    Get More Users
  • XML Sitemap Generator

    Free and simple. Suitable when you need to quickly create a sitemap for a small web site (up to 500) pages. No registration required and you get sitemaps ready immediately. You can download xml sitemap file or receive it via email and put it on your website after that.

    Create A Sitemap
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