WordPress website FAQs — everything you might want to ask

Donnie Seigler. He founded the company in 2015 and still runs it as a one-stop WordPress shop. Call and he answers. Email and he replies. No account managers between you and the work.

Since 2015. More than a decade of WordPress, WooCommerce, and small business work. Some clients have been with us the whole time.

Our office is at 800 E 73rd Ave in Denver. Working with clients across the Front Range, Colorado, and beyond. Make sure to book an appointment to make sure Donnie is in the office.

Yes. Plenty of our clients are outside the Denver metro. WordPress work happens over the internet, so location matters less than fit.

No. Every line of code, every ticket response, every support call comes from Donnie directly. That’s the whole business model.

Most of our small business sites land between $1,500 and $7,500 depending on pages and features. Larger projects with e‑commerce or custom functionality can go higher. Every project receives a comprehensive estimate after a short discovery call.

Typical timeline is 3–6 weeks from kickoff to launch, depending on scope, content readiness, and how quickly we get feedback. Emergency rebuilds can move faster.

Yes. You own the code, the content, the domain, and the design. If you ever want to leave, we hand it all over — no contracts, no lock-in.

Improvise is our own hybrid WordPress custom theme framework, built to give small businesses custom-feeling sites without custom-everything prices. It uses ACF to populate theme.json design tokens, which means we can brand and structure a site rapidly without inventing the wheel each time.

WordPress is our specialty and where we deliver the most value. We’re also comfortable with WooCommerce, custom PHP, headless setups, and static site work when it fits the project.

Managed hosting covers the server itself, SSL certificates, 24/7 uptime and security monitoring, malware scanning and removal, hardened per-site security, and priority emergency response. Our WordPress maintenance & security plan adds daily offsite backups, daily core, theme, and plugin updates, and Google Search Console management. Content update plans can be added to either.

Not necessarily. We’d rather host you, and migration is free and usually takes a day or two with no downtime. But the maintenance & security plan is the same price either way — working around someone else’s hosting takes more of our time, which offsets what we’d save by not running the server. If you want the response times and the emergency priority, though, hosting with us is how we can actually guarantee them.

Hosting clients skip the emergency queue. Monitoring usually catches issues before you notice. When something does go wrong, a real Denver developer is working on it within the hour. Malware cleanup, restore from backup, and root-cause fixes are all included, not extra invoices.

Yes, through a content update plan. Standard covers an hour a month, Business two hours, and Premium is hourly for three hours or more. Small edits, new blog posts, staff changes, and product updates don’t sit for weeks — you email, we handle it, usually same day. Hours reset monthly and you can cancel anytime.

No annual contracts and no setup fees. Everything is month-to-month. If it’s ever not working, tell us and we’ll fix it or you cancel. We’d rather keep clients because we’re worth it than trap them in paperwork.

Most support tickets get a response within the hour during business hours. True emergencies get bumped to the front automatically.

Site down, hacked, throwing critical errors, or anything stopping customers from reaching or using your site. If you’re not sure, submit a ticket and mark it urgent — we’ll tell you.

No. Support tickets are open to any WordPress site, whether we host it or not. Hosting clients also have emergency response included in their plan at no extra charge.

Call directly at (720) 202-6148 for the fastest response. Or submit an urgent ticket — either way, a real developer picks it up.

Emergency work for non-hosting clients is billed at our emergency rate of $270/hr. Standard support work is $180/hr. Hosting clients have emergency response included in their plan.

Yes. Checkout errors, plugin conflicts, and performance issues are some of the most common tickets we get. Learn more about our WooCommerce support service.

Yes. PayPal, Stripe, Square, Authorize.net, or another provider — we’ll get it configured and tested so payments actually go through.

Yes. We’ve built custom loyalty programs, wholesale pricing tools, VIP order handling, quiz enforcement, and other business-rule plugins when WooCommerce doesn’t do something out of the box. Make your WooCommerce shop uniquely yours with our custom plugin development.

Yes, one of the most common requests we get. We track down the styling or layout conflict and get your store looking the way it should. Learn about our WordPress design services.

Yes. One-on-one sessions, on-site team training, and small group sessions. Real skills, plain English, no topic too big or too small. Learn more about our training and consulting service.

On site at your location is $200/hr. At our office or over a screen share is $180/hr. Most one-on-one sessions run 1–2 hours; team on-site sessions vary by group size and topic.

Yes. One-on-one sessions work well over screen share. On-site training is available one-on-one or for teams who want in-person work at your office.

For team training, no — each participant gets their own sandbox site, an exact replica of yours, so your live site is never at risk while everyone learns.

Yes. Technical SEO, content strategy, local SEO, and on-page optimization. We have a dedicated SEO Services page for traditional SEO work.

GEO is the practice of getting your business cited when someone asks an AI tool like ChatGPT, Perplexity, Claude, or Google’s AI Overview a question your business could answer. It’s SEO for AI, not just Google. Learn more about our content SEO and GEO strategy.

No. Google still drives most search traffic, and traditional SEO still matters. But an increasing share of searches now happens through AI, and that share isn’t going backwards. Modern content SEO and GEO strategy covers both.

We can dramatically improve the odds. AI engines cite specific, structured, authoritative content on topics they trust the source for. We build that content and the structural signals AI models look for.

Three main service areas: AI chatbots and lead capture, Content SEO and GEO, and workflow automation. All custom-built for small business, no enterprise price tag.

Starting at $50/mo for AI chatbot or $100/mo for a lead-capturing chatbot, including monthly token credits. Workflow automation is billed at our standard $180/hr rate.

Yes. We built an intake automation for Basement Windows of Denver — customers pick a service on the contact form, get automatic emails with measurement instructions and a photo upload form, and by the time the lead lands, everything’s ready for the client to build a quote. The same approach works for any quote-heavy, intake-heavy, or report-heavy business.

Yes. We build and host our AI tools on infrastructure we already manage, not a third-party platform reselling your data. You own the conversations and the data they produce. Our AI tools are portable if you are hosted with other companies, but we can’t guarantee your privacy on third party platforms.

Our tools are trained specifically on your business, wired to your calendar or inbox, and set up to escalate to a real person when it matters. A generic ChatGPT plugin doesn’t know your services, pricing, or policies.

No annual contracts and no setup fees on hosting or support plans. Everything is month-to-month. Custom theme, plugins, and workflow automations are billed monthly for work completed that month.

Standard support and development work is $180/hr. Emergency work is $270/hr. Hosting clients have emergency response included in their plan.

For hosting and support plans or AI chatbots, yes — those are inherently monthly. Custom development work, AI workflow, and content SEO/GEO projects receive a comprehensive estimate where possible so you know the number up front.

Monthly plans are billed monthly via credit card or ACH. Projects are typically billed 20% at kickoff, then each month for work completed that month. Support work is billed as it’s completed.

Tell us. We’ll fix it or you cancel. No annual contracts and no cancellation fees — we’d rather keep clients because we’re worth it than trap them in paperwork.