WordPress Products · Denver, Colorado
WordPress products by Crack-Ajax
Technical specifications for our two WordPress products. Not sold or downloaded separately today — each one is built into a client’s site as part of a Crack-Ajax project or service.
Two products today, more coming. Need a managed build or service instead? See WordPress services.
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Our AI assistant — built by us, like the ones we build for clients.
What’s in the catalog
Two products today, more coming
Specs for each product below. To start a project, see the linked sales page on each product’s own page.
Improvise — theme framework
Our hybrid block-and-classic WordPress theme framework — hand-built custom sites, WCAG AA accessible, fast loading. Powers 30+ client sites. See custom theme development to start a project.
Crack-Ajax AI Chat — plugin
A WordPress plugin that adds AI chat to your site — trained on your own content, always-on, and (upgraded tier) capturing qualified leads. See AI Chatbots & Lead Capture to start a project.
Need something custom?
If neither product quite fits, we build custom WordPress themes, plugins, and integrations for clients. See our services or start a conversation.
The two products
AI Chat and Improvise — what each one is
Different problems, different tools. A quick technical overview of each — full specs and how to start a project live on their own pages.
Crack-Ajax AI Chat
- Trained on your own site content — pages, posts, product descriptions.
- Always on, 24/7 — handles common questions nights and weekends.
- Knows when to hand off instead of making something up.
- Runs on the AI provider you choose — ChatGPT, Gemini, Claude, or any WordPress connector supports.
- Upgraded tier adds structured lead capture with configurable qualifying questions.
Improvise
- Hybrid block-and-classic WordPress theme framework.
- WCAG AA accessible by default — semantic HTML, full keyboard support, AA color contrast.
- No page-builder bloat — one hand-maintained codebase, not framework-on-framework.
- You own the code outright, with no license fee or lock-in.
- Powers 25+ production sites for real Denver-area businesses.
Neither one fit what you need? We also build fully custom WordPress themes, plugins, and integrations — see WordPress services.
Questions about a product?
Reach Donnie directly. Real person, real answers.