Published Rates and Pricing

The most common question we hear is “How much does it cost to develop a website?” Because every website is unique with an infinite range of requirements, it’s next to impossible to answer that question without first gathering the parameters of the project. The first step is a consultation — over the phone or in person — to flesh out the specifications on both functionality and design.

Following the consultation, we write up an estimated price range for the requirements plus any optional tasks. Because we develop WordPress websites in a modular fashion, we quote individual tasks by breaking down the whole into more easily digested pieces. The formal estimate is emailed for review and feedback.

If you’re unable to proceed with everything at once, you have the option to pick which pieces you want now and which you want to add later. The great thing about WordPress is we can continually add new functionality and templates as you grow.

Although it’s difficult to answer the proverbial question, we have nothing to hide and will always be up front with pricing. We aim to hit the estimated budget within +/- 10% and give you progress reports throughout the project, including a heads-up when the budget is closing in. We don’t like surprises and figure you don’t either.

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WordPress design and development

We’re not the cheapest game in town when it comes to developing a WordPress site. We’re also nowhere near the most expensive. Crack-Ajax charges middle-of-the-road rates for top-rate service and quality of craftsmanship — the best value you’ll find in this business.

Service	Hourly rate	Non-profit rate
WordPress theme design	$180	$150
WordPress theme development	$180	$150
WordPress plugin development	$180	$150
Bug fixes and testing	$180	$150
Project management	$180	$150

General Guidelines for Improvise Websites & Custom Builds
5‑page starter site	from $1,500
Business website (10+ pages)	from $3,000
E‑commerce/booking sites	from $5,000
Custom theme from scratch	from $7,500
Custom pixel perfect design	from $7,500

General Guidelines for Custom Plugin & Workflow Development
Discovery + workflow spec	from $500
Custom plugin build	from $2,500
Full workflow / integration	from $7,500

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Hosting, maintenance and security

Crack-Ajax provides fully managed, WordPress-optimized hosting. For sites that need the full picture, our maintenance and security plan adds daily backups, daily WordPress core and plugin updates, and Google Search Console management on top. Pay monthly or annually — whatever works best for you.

Service	Monthly	Annual
Managed WordPress hosting	$50	$540
WordPress maintenance & security (includes hosting)	$250	$2,700

Note: Hosting account setup, configuration, and site migration provided at no additional costs. Cancel anytime — if you’re on an annual plan, service continues through the end of your paid term and early cancellation isn’t refunded.

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Content update plans and WordPress training

Crack-Ajax encourages you to learn how to manage your own content. We even offer WordPress training to show you how. But, we are also aware that many business owners are too busy to keep up with their content updates or simply do not want to deal with it. We are here for those that need a hand with regular updates such as text swaps, image replacements, blog posts (supplied by client), staff changes, and product updates.

Content update plans

Service	Rate	Non-profit rate
Standard plan (1 hr/mo)	$120/mo	$100/mo
Business plan (2 hrs/mo)	$200/mo	$180/mo
Premium plan (3+ hrs/mo; 3-hour minimum)	$90/hr	$80/hr

Note: Hours reset at end of month. You can cancel anytime. Additional updates beyond the plan limit are charged at standard rates. Layout changes, new page templates, and plugin work fall outside content updates and are quoted at our standard development rate.

WordPress Training

Service	Hourly rate	Non-profit rate
Remote (screen share) or at our office	$180	$150
On-site at your location	$200	$170

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AI services for small business

AI-powered chatbots with lead capture, content optimized for AI answer engines, and custom workflow automation built for your business. The chatbot runs as a WordPress plugin on your own site rather than a hosted third-party platform. Any outside service costs are called out in your quote, never buried. See our AI services pages for what’s included.

Service	Rate	Non-profit rate
AI chatbot Includes 50 conversations/month; $0.50 per additional conversation.	$50/mo	$45/mo
AI chatbot & lead capture Includes 100 conversations and 100 leads/appointments per month; $0.50 per additional conversation, $3 per additional lead or appointment.	$100/mo	$90/mo
AI workflow automation	$180/hr	$150/hr
Content SEO & GEO	$180/hr	$150/hr
AI consulting & discovery	$180/hr	$150/hr

Note: Larger custom AI builds are presented with a comprehensive estimate after a discovery call. Ongoing AI service maintenance and monthly retainers are quoted individually based on scope.

Running over your plan’s included conversations most months? Add to it permanently for a flat monthly increase instead of paying per-conversation overage:

Add to your monthly plan
+100 conversations/mo	+$50/mo
+500 conversations/mo	+$250/mo
+1,000 conversations/mo	+$500/mo

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Additional services

We offer several additional services based on hourly rates. We also offer recurring monthly services such as blogging, social media posting, and reputation management. Recurring service rates are quoted based on your specific needs — contact us and we’ll get you an estimate right away.

Service	Hourly rate	Non-profit rate
Content writing or curation	$150	$120
Blog writing and research	$150	$120
Digital marketing content writing	$150	$120
SEO optimization	$180	$150
Consulting	$180	$150
Digital marketing email templates	$180	$150

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All work performed outside our normal business hours (9:00 AM – 5:00 PM Mountain Time, Monday through Friday) is billed at time-and-a-half of the published rates. See our Terms and Conditions for full details on payment and billing.